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05/12/2016 - New

The plot, the twist and the villains: here is how we introduce the new Eau Thermale Avène daily protections and hydration care

Coming directly from Avène Dermatological Laboratories in Japan, and specifically developed for Asian sensitive skin, this all-in-one protection and hydration care, will become your new daily move before stepping out in your city harsh environment! Let u

Coming directly from Avène Dermatological Laboratories in Japan, and specifically developed for Asian sensitive skin, this all-in-one protection and hydration care, will become your new daily move before stepping out in your city harsh environment!
Let us explain you how:

 
                                                                                  
THE PLOT: You’re a savvy city girl and you know what you must do to look after your skin in the dusty, polluted and stressful Indian urban environment - especially when you are aware how delicate and sensitive it is.
 
THE TWIST: You have a sensitive skin, which can manifest in several ways: a feeling of discomfort, a tingling effect on your skin especially after cleansing, regular itching and pulling sensation, your skin is prone to redness and reacts immediately to the slightest upset…
 
THE VILLAINS: A mix of UV rays from the sun, heat, humidity, and pollution emitted by cars at the ground level - all work together to wreck their worst on your skin. Especially if it’s sensitive.

THE RISKS: The skin’s basic function is to protect the body from the environment. But often, environmental factors themselves such as pollution, cold, sunlight, can be responsible for impairing your skin’s barrier function. When your skin’s tolerance threshold is reduced, it may begin to over-react, which can cause some additional discomfort. This tendency to irritation, particularly when combined with exposure to the sun (even low amounts) frequently results in the formation of unattractive discoloration. Over the long term, the skin becomes more marked, and your complexion can become irregular and lack radiance. As a result, sensitive skin is even more at risk of developing pigmentation defects or signs of aging than other skin types.
At the same time, exposure to UV rays causes the skin to dry out and it becomes dull and rough.
 
 
AND HERE’S THE HERO!
 
Now that you’re trying to understand the best method to protect your sensitive skin from UV rays and daily urban aggressions, you should consider the Avène DAY PROTECTOR
A complete daily product that blocks UV rays and protects sensitive skin from the sun's harmful effects, it also has moisturising and mattifying ingredients that make it an ideal make-up base.
 
 
 
How the Avène Day Protector ensures a happy you
 
The Avène Day Protector suits all skin types, be it dehydrated, oily skin or super sensitive skin, as it is free from fragrances, colorants, alcohol and parabens.
 
Here’s how it helps your skin stay smooth, protected, refreshed and supple all year long…
 
*It prevents hyper-pigmentation and aging skin

It contains a UV filter system that protects the skin from the harsh effects of sun exposure. It also contains a vitamin E precursor, anti-oxidant Pre-tocopheryl, which helps to reinforce the cutaneous barrier and shield the skin from environmental stress factors such as air-conditioning, wind, pollution, etc.

*It provides hydration and a perfect make-up base
Invisible on the skin, it restores & maintains a long-lasting hydration level by preventing moisture loss, strengthens the skin's natural defences and keeps make-up intact with a wonderful matt finish
 
* It is rich in soothing properties
Containing Avène Thermal Spring Water, with its soothing and anti-irritating properties, the Avène Day Protector UV EX calms the most sensitive skins.
 

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